Menstruation Design-The package
Year
2020
Category
Package design
Role
Graphic design/ Design research
As a woman, I care about...
female health, and menstruation is one of the most important topics. It is monthly normality and an essential signal for body health. Like our next-door neighbors who come to visit each month, menstruation is a regular part of life that requires careful management and attention. For many women, access to menstrual products is not readily available, and this inequity poses a significant challenge to our community. In order to ease this challenge, I design innovative concepts for sanitary pad packaging to empower women during menstruation. By doing so, we can foster a more inclusive environment for all women and ensure that every person can manage their menstrual cycle with dignity.
Period Period
Concept Introduction
Menstrual products are gender-oriented, but the buyer might not only be female. To reduce stigma and create a more inclusive experience, I have adopted gender-neutral colors for my packaging, ranging from sleek black to a subtle 20% gray that represents the capacity of the pads. In addition, I have incorporated the lunar phases as a flow indicator, providing an intuitive and aesthetically pleasing solution. By prioritizing inclusivity and sensitivity to the diverse needs of all buyers, we can work towards a more equitable society where everyone can access the resources and support they need to manage their menstrual cycle with dignity and respect.
Full moon- Super for night time
Left Waning gibbous- Super for daytime
Left Last quarter- Regular daytime
Left Waning crescent- Light
Balck - 350 mm
85% gray -280 mm
50% gray -240 mm
20% gray -190 mm